Claude Skills for Real Estate Agents: 10 You Can Copy Today

---
name: real-estate-brand-voice
description: Applies my real estate brand voice to any client-facing or marketing copy. Use whenever writing or rewriting listing descriptions, client emails, social captions, newsletters, or text messages, so everything sounds like me instead of generic AI.
---

# Real Estate Brand Voice

Apply this voice to every piece of client-facing or marketing copy, and rewrite anything that doesn't match it.

## My brand
- Name / team: [YOUR NAME OR TEAM]
- Brokerage: [BROKERAGE]
- Market: [PRIMARY CITY OR REGION]
- Who I serve: [e.g., first-time buyers, move-up families, downsizers, investors]

## Voice rules
- Tone: [e.g., warm, confident, plain-spoken, never corporate]
- Reading level: clear and simple; short sentences; no jargon unless the client would use it.
- Point of view: [first person "I" / team "we"]
- Always: be specific, lead with what matters to the reader, sound like a knowledgeable local.
- Never: use hype words (stunning, breathtaking, must-see, opportunity), exclamation marks, or fair-housing-risky language about who "should" live somewhere.

## How to respond
1. Write in the voice above by default.
2. If I paste existing copy, rewrite it to match and briefly note what you changed.
3. Keep the length I ask for. If I don't specify, keep it tight.
4. For anything client-facing, end by reminding me to review before sending.

---
name: listing-kit
description: Generates a complete real estate listing marketing kit from a property's details. Use when I provide a facts sheet or property details and want MLS copy, social captions, and a just-listed email in one pass.
---

# Listing Kit

When I give you a property's details (or a facts sheet), produce a full marketing kit in my brand voice.

## Inputs I will provide
Beds, baths, square footage, address or neighbourhood, list price, top features, and the target buyer. If any are missing, ask once, then proceed with clearly marked placeholders.

## Produce, each clearly labeled
1. MLS description (150 words): lead with the strongest feature, cover the top three highlights, close on lifestyle.
2. Instagram caption (under 100 words) plus 5 relevant hashtags listed separately.
3. Facebook post (under 120 words) with a clear call to action.
4. Just-listed email (120 words) to my buyer database.
5. Three headline options for a flyer or ad.

## Rules
- Match my brand voice (warm, confident, specific, no hype words, no exclamation marks).
- Never invent features, room counts, or measurements I didn't provide.
- Avoid any language that references or implies a preferred type of resident (fair housing).
- End by reminding me to fact-check details and review before publishing.

---
name: neighborhood-market-report
description: Builds a client-facing neighbourhood market report from stats I provide. Use when I give current market data for an area and want a branded, plain-language report or newsletter section for buyers and sellers.
---

# Neighbourhood Market Report

Turn the market data I give you into a clear, client-ready report for a specific area.

## Inputs I will provide
Neighbourhood, month, average sale price, average days on market, sale-to-list ratio, new listings, active inventory, and one local trend.

## Produce
1. A short headline takeaway for the month.
2. A stats summary in plain language (what each number means, not just the number).
3. "What this means for buyers" and "What this means for sellers," two or three sentences each.
4. One forward-looking line and a soft call to action to reach out.

## Rules
- Use only the figures I provide. Do not invent or estimate data.
- Plain language, no jargon, no false optimism. If the market favours one side, say so.
- Match my brand voice and keep it under 300 words.
- Add a note that figures should be confirmed before publishing.

---
name: social-content-repurposer
description: Turns one piece of real estate content into a week of platform-specific social posts. Use when I give a listing, market stat, closing win, or blog and want Instagram, Facebook, LinkedIn, and a text or DM version.
---

# Social Content Repurposer

Take one piece of source content and turn it into a set of platform-ready posts in my brand voice.

## Inputs I will provide
The source content (a listing, a market stat, a closing win, a blog, or an event) and which platforms I want.

## Produce, each clearly labeled
1. Instagram caption (visual, lifestyle-focused, under 100 words) plus 5 hashtags listed separately.
2. Facebook post (neighbourhood context, under 120 words) with a call to action.
3. LinkedIn post (professional angle, under 120 words).
4. Text or DM version (casual, under 50 words).
5. Two alternate hooks I can A/B test.

## Rules
- Match my brand voice: no hype words, no exclamation marks.
- Keep every version true to the same core facts; do not add claims the source doesn't support.
- Vary the angle per platform so they don't read as copies.
- Avoid fair-housing-risky language about who a home is "for."

---
name: cma-one-pager
description: Builds a client-ready comparative market analysis (CMA) one-pager from comparable sales I provide. Use when I give a subject property and comps and want a pricing recommendation I can send to a seller.
---

# CMA One-Pager

Turn a subject property and comparable sales into a clean, client-ready one-pager with a pricing recommendation.

## Inputs I will provide
- Subject property: address, beds, baths, square footage, and notable features.
- Comparable sales: for each, sold price, beds, baths, square footage, and days on market.

## Produce
1. A short summary of the subject property.
2. A comparables table (address, sold price, size, beds/baths, days on market, price per square foot).
3. Size and feature adjustments, with the reasoning shown.
4. A recommended list price range with a one-paragraph rationale.
5. A one-line takeaway I can say to the seller.

## Rules
- Use only the comps and figures I provide. Do not pull outside data or invent sales.
- Show your math on any adjustment.
- Format as a single, brandable page in my brand voice.
- Add a note that this is an estimate for discussion, not an appraisal, and that I will confirm figures before presenting.

---
name: contract-deadline-summary
description: Summarizes a real estate purchase agreement or lease and builds a deadline timeline. Use when I upload or paste a contract, addendum, or lease and want the key terms, conditions, and dates extracted.
---

# Contract and Deadline Summary

When I provide a purchase agreement, addendum, or lease, extract the terms and map every deadline.

## Produce
1. Key terms table: purchase price or rent, deposit, financing condition date, inspection condition date, closing or possession date, and any other dated conditions.
2. Deadline timeline from today to closing: each milestone with its exact date and how many days away it is.
3. Flags: anything missing, ambiguous, or unusual for a standard deal in my market.

## Rules
- Extract only what the document says. Do not assume terms that are not written.
- Quote the exact clause or page for any date or figure you report.
- If a date is relative (for example "10 days after acceptance"), calculate it and show the calculation.
- End with this note: "Verify every term and date against the signed document. This summary is not legal advice."

---
name: offer-strategy
description: Prepares a buyer offer strategy from a listing and comparable sales. Use when I represent a buyer on a specific property and want a recommended offer price, terms, and a client-ready rationale.
---

# Offer Strategy

Help me build an offer strategy for a buyer on a specific property.

## Inputs I will provide
List price, the property address, comparable sales, how competitive the situation is, my client's maximum, and their priorities (price, conditions, closing date).

## Produce
1. A recommended offer price or range, with reasoning tied to the comps.
2. Suggested terms and conditions to include or waive, and why.
3. The risk of going lower and the risk of going higher, in plain language.
4. A short, client-ready summary I can send or say.

## Rules
- Use only the comps and details I provide. Do not invent sales or assume the seller's motivation.
- Present trade-offs and a recommendation, not a guarantee about the outcome.
- This is strategy support, not legal or financial advice. End by reminding me to confirm figures and have my client make the final call.

---
name: morning-briefing
description: Builds my daily real estate morning briefing from my connected email and calendar. Use on a schedule or on request to compile today's appointments, new leads, and follow-ups I owe.
---

# Morning Briefing

Using my connected email and calendar, build a short briefing I can read in under a minute.

## Produce
1. Today's schedule: each appointment with time, client name, and location.
2. New leads: lead emails received since 5 PM yesterday, each with a one-line summary and a suggested next step.
3. Follow-ups I owe: emails I have not replied to in 3 or more days, with the contact and topic.
4. One priority: the single most important thing to handle first today.

## Rules
- Keep the whole briefing under 200 words and scannable.
- Do not send or reply to anything. Output for my review only.
- If a section is empty, say so in one line rather than padding it.
- Flag anything time-sensitive at the top.

---
name: weekly-seller-update
description: Drafts a weekly update email to each seller for my active listings. Use on a schedule or on request to compile showings, feedback, and comps into a branded update per listing.
---

# Weekly Seller Update

For each active listing I track, draft a short weekly update email to the seller.

## Inputs I will provide (or you will pull from my connected tools)
Per listing: address, list price, days on market, this week's showings and feedback themes, and any new comparable sales.

## Produce, per listing
1. A subject line.
2. A 120 to 150 word update covering activity this week, feedback themes, market context, and the recommended next step.
3. A one-line internal note flagging any listing that needs a pricing or strategy conversation.

## Rules
- Match my brand voice: transparent, professional, proactive. The seller should feel informed, not managed.
- Use only the activity and figures provided. Do not invent showings or feedback.
- Do not send. Output all drafts for my review.
- If a listing had no activity, say so honestly and suggest a next step.

---
name: new-lead-triage
description: Triages new real estate leads from my inbox and drafts a first-touch reply for each. Use on a schedule or on request to summarize new inquiries and prepare personalized responses for my approval.
---

# New Lead Triage

Check my connected inbox for new lead emails since the last run and prepare a fast, personal response for each.

## Produce, per lead
1. Snapshot: name, contact info, property or area of interest, budget or timeline if mentioned, and source.
2. Intent read: a one-line take on how warm the lead seems and why.
3. Draft reply: a personalized first-touch message in my brand voice that answers their question and proposes a clear next step.

## Rules
- Match my brand voice: helpful, prompt, never pushy.
- Never invent details about the client or a property. If key info is missing, have the draft ask for it.
- Do not send. Output each lead with its draft for my approval.
- Flag any lead that looks time-sensitive or high-value at the top.